The Ultimate Guide to Brand Pillars
A carefully planned and customized branding OKC strategy can increase awareness of your brand and boost your business’s overall success. This is especially true if you incorporate your branding into your website, logo, marketing materials, and more. When creating your brand strategy, you need to consider the 5 pillars of branding and how they relate to your business.
The Five Pillars of Branding OKC
1. Purpose
Consider the mission and vision that inspire your business as a whole — this is your brand’s purpose. Sharing this with your audience sets you apart from your competitors. It will also encourage your audience to choose you if your values align with theirs.
2. Perception
For your business to grow successfully, both your audience and your workforce need to have the right perception of it. This ensures that your audience knows who your brand really is and that your workforce represents your brand correctly and authentically.
3. Personality
Anything from your content’s tone of voice to your graphic design OKC materials should reflect your brand’s personality. Consider your target audiences and their preferences as you define this. This will set your business up as a relatable and reliable brand.
4. Position
Your business’s position within your market partially determines how your target audience views you. You need to define your own and determine where you are compared to your competitors. Realistically knowing your starting point can help you grow.
5. Promotion
You will raise awareness of your business through promotion, such as digital or print advertising. Each campaign should make sense for your business and your audience. By establishing the pillars, you can do this as authentically as possible.
Finding Your Graphic Design OKC Team
While it is important to know these pillars and define what they mean for your brand, there
are many more components involved when putting them into practice. As such, it is always helpful to reach out to a branding and design team for help. At myheartcreative, we collaborate with our clients to define their brand and create the ideal website, logo, and marketing plan for their business. Get in touch to meet with our team.
